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Imago Dei

  • Nov 11, 2017

As I progress through life, it only becomes more and more apparent to me the importance of love. Not romantic love really (though that’s pretty cool too), but agape love. The love we receive from God. The self-love we give ourselves. The unconditional love we offer to one another. And the love expressed through our actions, To Our Creator.

Love is a complex subject. It’s a touchy subject too sometimes. It carries an implication that we can ignore the problems of the world. We don’t have to engage them, we can just watch from the sidelines. If we just pray for peace love and unity, everything will be alright.

But that’s not love. Love is active. Love is courageous. Love fights for justice. That kind of love is the key.

This next release is titled Imago Dei, which translates to “made in the image of God”. It’s a statement of purpose, it’s a call to action, and it’s a statement of worth. And it all revolves around the importance of love. With this next drop I’ve dug deep into the roots of why I started this project in the first place. To push a message of positivity and change, self-worth and love, in a market far too reluctant to say anything meaningful.

It hasn’t been easy. It’s hard to try and spit truth when you don’t have all the answers. This brand is constantly shifting and changing because it’s a raw extension of who I am as a person. And I’ve built this brand all while trying to discover what that is. Stumbling through life trying to fix myself. Trying to figure out why I was so deeply insecure about who I was. Trying to figure out what it means to be a human. What it means to be me.

On this journey of self-discovery I’ve learned a lot. And Windfall is a way for me to convey the truths I’ve learned so far, and share them to anyone who wants to listen. And I’m doing it in my own unique way… through dope clothing lol. I know firsthand that these truths are too important to brush to the side. So I wanna make a brand so dope you can’t ignore the message. And I plan on doing just that.

Much love to everyone who’s supported the vision so far.
Stay tuned, we’ve got great things coming our way.