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WINDFALL

횡재 /’HWENG · jae/
definition: unexpected good fortune

WINDFALL 횡재 is a creative project of ideas and social commentary told through clothing. Our designs are created with purpose, and reflect human struggles, ambitions, thoughts, beliefs, and experiences.

We focus heavy on delivering meaningful messages with each collection, but also creating beautiful garments that you can actually wear. Timeless and well-made pieces. Good designs. And stories that uplift you and make you think. It’s a fine balance, but that’s the fun part.

Our clothing label is for the people looking to grow as people. Who believe in spreading love in a corny but very real way. And also for those who enjoy dope clothing. There’s typically some overlap there.

In the search for answers,
I have found that I am not alone.

Living in a culture obsessed with fame and fortune,
we seek happiness through these definitions of success.
But when we associate self-worth with anything external,
we develop an unstable, distorted perception of ourselves.
we overlook our intrinsic value and lose sight of true beauty.
Mainstream media preys on our insecurities.
leaders build us up in division and hatred.
yet they only follow a culture we maintain,
that we have created.
If we continue to let these ideals shape the lens
through which we see one another;
through which we see ourselves,
we fail to reach our God-given potential.