Billboard ads, music videos, online celebrities. Every form of entertainment we have, we’re not-so-subtly reminded of our ultimate standards of beauty.
It’s hard not to fall into the temptation of comparison when we’re immersed in it so deeply. To wonder how much better our lives could be if we just happened to have hit the genetic lottery. Many fall prey to it. I’m no exception. Struggling to be comfortable with who I see in the mirror every day.
In many ways, these feelings of inadequacy are purposefully drawn out in us. Marketing’s chief goal is not your personal well-being. If a company can get a product in your hand by making you feel insecure, they’ll do it and won’t blink an eye.
It’s easy to demonize corporations and their dirty business tactics and leave it at that. But is it really that simple? Aren’t we the same people who enjoy gawking over the hottest celebrities? Who follow all the pretty influencers on Instagram?
Perhaps it’s not some demonic, oppressive corporate regime manufacturing toxic standards in our culture… but rather, these are merely the natural byproducts of a culture we have created. That we choose to live by.